Terra Tech

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Facebook Deals

With the introduction of Facebook Places (which is similar to Four Square) there has been a natural progression to their next creation... Facebook has rolled out a new feature for businesses called “Facebook Deals“. This is a flexible feature that will increase repeat business and encourage word-of-mouth advertising and “check-ins” using your location as a status update.

All of the Facebook Deals function by integrating with Facebook Places, and if someone is looking for Places near them, they will see an icon for your deal next to your business name. There are four options within the Facebook Deals feature at the moment.

  1. Check-in Based Deals:
    By using check-in deals, your customer can “check-in” at your location using Facebook Places. After an appointed amount of check-ins, you can award them a coupon such as a percentage off their next purchase. Each time they check-in to your location, all of their friends will see where they are at.
    This results in bonus word-of-mouth advertising each time they check-in, which builds trust and rapport with their circle of friends. This functions in a traditional “punch-card” style. When they have the designated amount of check-ins at your business, they show you their check-in page for redemption of the deal.

  2. Sale-Based Deals:
    This is the classic “percentage off” sale. Advertise this on your page, and people can show that they’ve found you through your social media connection for deal redemption. This is not limited to a percentage; there are many different options.

  3. Group Deal:
    By offering a free coffee, muffin, or percentage off with any group of X or larger, you can ensure your loyal customers will bring their friends with them by engaging them with this Deal option. 

  4. Charity Deals:
    The traditional win-win-win Charity donation deal. By utilizing this option, you can offer to donate a certain portion of sales to a specified charity when customers utilize the deal from your site.

Customers redeem Deals by “checking in” on Facebook. They are then given a Deal Coupon on their phone to show to the cashier that expires after a short time. In the case of the check-in based Deal, customers will need to check in multiple times (however many you specified in your Deal) before the coupon unlocks.

By utilizing Facebook Places and Deals, you’ll be able to promote your business through your current customers’ social circles with repeated exposure, and encourage repeat business.

Last Updated ( Wednesday, 20 April 2011 10:27 )  

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